I found myself asking that question a lot more in the last six or seven months or so because my watch, an old Timex Triathlon Iron Man, finally gave up the ghost and stopped working. Since then I've been meaning to do something about replacing it but still haven't managed to actually get it done. I've looked at a LOT of watches in this time, from a fancy pocket watch to searching for a new one like the one I had.
The problem is that apparently timex doesn't make them like that anymore. They've changed the design and the layout. I am not a hamster, I'll probably eventually get one anyway and learn to live with the change because I'm sure it's mostly cosmetic anyway. Yet it still gripes me that they have to take a perfectly good design and screw it up by changing stuff that doesn't need to be changed.