That's right. There's a new magazine in the works called "Snob". It's the brainchild of a Russian billionaire by the name of Mikhail Prokhorov. He's putting out $150 million to create a magazine, website and television station. Obviously enough, it's aimed at those who are successful and those who want to be.
I am not a hamster, It's plain as can be what the name o this venture means but just the same lets take a look at a definition. According to Oxford English Dictionary's online edition Snob means: "A person who has an exaggerated respect for high social position or wealth and who looks down on those regarded as socially inferior"
And that's pretty much what everybody knows it means. It's talking about the obnoxious snoot that's so full of themselves that it's almost funny to us "ordinary common folks".
Of course, they're saying that Russians attach a different meaning to the word, that to them it means: "person who is a 'self-made man', a person who has gained a right to snobbishness,"
Thing is, I don't really see all that much of a difference. No matter how you slice it you're talking about a group of people that, for what ever reason, consider themselves superior to the rest of us.