I’ve noticed an annoying trend lately and I’m not seeing any end in sight. I first noticed this in email sales letters. Then it started cropping up on some internet marketing sales pages.
In email sales letters the writers always include a link, often with text something like “click here to get in on this amazing offer”. If it’s an html format email (another thing which I positively loathe to absolutely no end) the words “click here”, or possibly the entire sentence, will actually be the link in addition to a url typed out explicitly.
Recently I started seeing something different. Instead of saying “Click here”, it said “Press Here”. Ok, hold the phone. PRESS Here?!? Just exactly what is the reader supposed to PRESS on? I saw anther one the other day that said “PUSH here”. Again, what the heck is the reader supposed to PUSH? The statement makes no sense at all.
On a web forum yesterday, a technical one at that, a poster was describing their problem and said I pushed so-and-so… And I stopped reading. Just what *IS* this nonsense?
Now I am not a hamster, I know full well that a lot of this is because a lot of this kind of writing is often outsourced to the Philippines and other southeast Asian countries and while the work is supposed to be proofread and checked, sometimes thins slip through the cracks. However this crack is threatening to become a chasm as more and more use of “pidgin English” like this spreads.
I know, people are going to talk and write the way they want but some things are just too much to bear.
Another peeve that’s seeing an increase in use is the phrase “Software Program”.
HOLY REDUNDANCY BATMAN!!
By definition ANY software *IS* a program. and ANY program *IS* software. They’re two words that in the context that the overwhelming majority of people use them, mean exactly the same thing and anybody with more than two functioning brain cells could see that and if they had the sense God gave a doughnut they wouldn’t double them up like that.
All I can say at this point is that I certainly hope that this is only a brief fad and that people go back to speaking in something resembling a sensible manner.
[Tags]Pidgin English, Southeast Asian Countries, Sales Letters, Html Email, Peeve, Marketing Sales, Software Program, Web Forum, Redundancy, Email Sales, Fad, Nonsense[/tags]